Localsalad.is

I drove the frontend development for the digital ordering platform of Local, Iceland's go-to destination for fresh, health-conscious fast food (localsalad.is). Built within our scalable monorepo infrastructure using Next.js and Tailwind CSS, I designed a clean, vibrant user interface that reflects the brand's healthy aesthetic. A major technical focus was creating a frictionless "Build Your Own Bowl" experience, allowing users to customize their salads ingredient-by-ingredient without any UI lag. To maximize revenue, I integrated our proprietary upsell-kit library to intelligently suggest premium add-ons—like extra proteins, specialty dressings, or healthy beverages—directly within the checkout flow.